Parfex Wins the Signature Scent Award at Beautyworld Dubai 2026 with Magnetik Musk

A proud recognition of our creativity, collective spirit and commitment to fragrance innovation.

We are proud to announce that we have won the Signature Scent Award at Beautyworld Dubai 2026 with Magnetik Musk, a fragrance created by our Creative Director, Lucie Lopez.

This prestigious distinction recognizes our creativity, expertise and ability to innovate. It also celebrates the talent of our teams and the collaborative spirit that drives us forward every day.

Magnetik Musk: Where Creativity Meets Innovation

With Magnetik Musk, we are also celebrating the new possibilities offered by innovative fragrance technologies.

This fragrance features Novasilk Clear, the alcohol-free fragrance technology developed by our sister company, Iberchem, which enables the formulation of transparent, water-based perfumes. This technology opens up new creative possibilities and reflects our commitment to exploring innovative solutions in fragrance formulation.

By combining a distinctive olfactory creation with this technology, we demonstrate how our expertise and creativity can come together to push the boundaries of perfumery and explore new possibilities.

A Collective Achievement We Are Proud Of

This award holds special significance for us: Magnetik Musk was selected by our employees through an internal vote to represent Parfex in this international competition.

We are particularly proud to see this creation, chosen collectively by our teams, recognized on the international stage. This success reflects the strength of our shared commitment and the passion that brings us together in fragrance creation.

We would like to thank everyone who contributed to this achievement and warmly congratulate our teams on this outstanding accomplishment!