The Elixirs of Time: Parfex Unveils Its New Collection at Beautyworld Middle East 2025

The Elixirs of Time: Parfex Unveils Its New Collection at Beautyworld Middle East 2025
To celebrate its 40th anniversary, Parfex presents The Elixirs of Time, an exclusive collection to be revealed at Beautyworld Middle East 2025. Inspired by the heritage of oriental perfumery, it blends age-old traditions with contemporary creativity.

The booth invites visitors on a sensory journey where past, present, and future converse through eight olfactory creations. Incense, spices, leather, and rose meet modern accords, from generous gourmand notes to the purest crystalline musks. Each fragrance becomes a bridge between memory, desire, and imagination.

Our three perfumers present at the booth embody this alchemy of time through their creations:

• Jean-François Thizon with Crystal Nectar, an audacious freshness combining rhubarb, Thai basil, and white flowers.
• Pauline Barthale with Soul of Smoke, a tribute to bakhours, marrying oud, incense, and honeyed rose.
• Lucie Lopez with Sultan’s Haven, Ottoman elegance blending neroli, orange blossom, and woody depth.

With The Elixirs of Time, Parfex offers more than a collection: an immersive experience celebrating the timeless art of perfumery and the promises of tomorrow.

Discover this unique collection at stand Z2 C23, Beautyworld Middle East 2025.